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Fenty on the Court: Rihanna’s Brand and Others Partnering with the WNBA - 21Ninety

Rihanna is foraying into a new path with her growing Fenty business empire. Fresh off announcing her third pregnancy at the 2025 Met Gala on Monday, Fenty Beauty and Fenty Skin are partnering with Women’s NBA team New York Liberty. The news comes just in time for the upcoming start of the WNBA season, which kicks off on May 16. 


“There is no energy and spirit like New York City’s. And the women of the New York Liberty exemplify such beauty, power and strength, so to have Fenty Beauty and Fent...
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Top Serums and Scrubs That Will Transform Your Hair Routine - 21Ninety

If your goal is to have the healthiest hair yet, then you need to incorporate scalp scrubs and serums in your wash day regimen. These tonics and scrubs effectively exfoliate your scalp, removing dead skin cells, product buildup, and debris. 


Since sometimes, leave-in conditioners, hair sprays and gel can’t fix an unhealthy scalp. However, like with most products, there’s specific scalp scrubs and serums for each hair type and hair concern. 21Ninety culminated a list of the best scalp scrubs a...
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The Moms Behind Your Favorite Celebrity's Success - 21Ninety

In the world of entertainment, deals are made, contracts are signed and brands are built. With all of these factors, having the right celebrity management, someone you can trust by your side, is everything. For many Black women celebrities, that trusted confidant has been none other than their mothers. These dynamic mother-daughter duos show just how powerful family support can be, especially when dreams are on the line. There are a number of iconic Black women whose careers were shaped — and tr...
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8 Celebrity-Inspired Hairstyles Trending for Spring - 21Ninety

Spring is all about embracing something new. If you’re thinking about switching up your hairstyle, look no further than some of your favorite Black women in the spotlight for inspiration. Celebs have been rocking shorter cuts and bold, edgy looks — while still giving nods to timeless styles we all know and love.


Whether you’re drawn to vibrant colors, natural textures, or protective styles, there’s a trend that fits your vibe. Celebrate the season with a fresh spring celebrity inspired hairst...
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Is ​Teyana Taylor Dating Aaron Pierre? What to Know About the Singer's Dating History - 21Ninety

​Teyana Taylor is always on the scene, whether for her talents in music, dance, acting, or creative direction. The multifaceted artist has often captivated audiences not just with her artistry but also with her personal life. 


From her past high-profile marriage to off-duty NBA star Iman Shumpert to recent speculations surrounding her relationship with actor Aaron Pierre, Taylor’s romantic journey has been both public and intriguing.​ As a successful woman with many pursuits, it’s no wonder t...
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Why Black Women Should Embrace the Art of the Dilly Dally - 21Ninety

These days, life can feel like too much. From work demands to social pressure, the weight of stress and overwhelm can disproportionately affect Black women. While therapy, boundaries and rest are often part of the healing toolkit, one simple, joyful practice is gaining traction: dilly-dallying.


The funny phrase means to waste time through aimless wandering or indecision. Although it sounds old-school, there’s power in taking time to slow down and be present—especially for Black women navigat...
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Statement Jewelry for the Spring Energy You’re Channeling - 21Ninety

If you’re looking for a spring wardrobe refresh, start with your jewelry. Spring isn’t just about blooming flowers—it’s a whole vibe shift. This season’s energy calls for bold, expressive pieces that match your mood and elevate your style. From maximalist bangles to mixed metal watches, spring 2025 jewelry trends are all about letting your accessories do the talking.


Whether you’re channeling soft girl luxury or stepping fully into your sexy glam era, statement jewelry is the way to reflect t...
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Who Is Shedeur Sanders Dating? A Closer Look at His Romantic Life - 21Ninety

Shedeur Sanders isn’t just the son of Pro Football Hall of Famer Deion Sanders — he’s carving out his own path as a standout quarterback. After staying in college for another season despite early projections as a top NFL draft pick, Sanders finally entered the 2025 NFL Draft with major expectations. But when he was selected by the Cleveland Browns in the fifth round, it left many fans and analysts stunned. The unexpected drop reignited conversations around Sanders’ high-profile life off the fiel...
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These Powerhouse Content Creators Are Representing for New York City - 21Ninety

Social media will always have opinions. However, when it comes to Black content creators in New York City, there’s plenty worth celebrating. While a few online voices have questioned the originality of NYC-based influencers, a deeper scroll reveals just how vibrant and creative the scene really is, especially when it comes to Black women showing up and showing out.


New York is famously the city that never sleeps, and that energy carries into its content. Whether they’re longtime locals or rec...
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How Beyoncé's 'Matriarch: A Memoir' Narration Made Me Reflect On My Own Mother’s Mortality - 21Ninety

Tina Knowles’ book “Matriarch: A Memoir” was released Tuesday. Since then Beyhive fans and Mama Tina stans alike are talking about the many revelations revealed in it. As an added bonus, the audio version of Knowles’ memoir features narration by the closest people in her life, from Solange, to Kelly Rowland, to Beyoncé. 


While the “Cowboy Carter” star usually prefers being out of the spotlight when it comes to public speaking and sharing intimate details about her life, Beyoncé shared a testi...
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GloRilla’s Trainer Shares Tips on How to Transform Your Body in the Gym - 21Ninety

GloRilla is living up to her glowing name. The “Yeah Glo” artist released her first studio album in October, was nominated for two Grammy Awards in 2025, and is currently headlining her own tour. The raptress continues to elevate, musically, spiritually and physically. Glorilla’s fitness journey has been possible in part through the help of her trainer Rob Worthy. 


“She makes me look good at my job because of how on top of everything she is when it comes to her fitness journey,” Worthy told 2...
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Everything to Know About A Buccal Massage, According to An Esthetician - 21Ninety

Today, everyone seems obsessed with skincare treatments, from chemical peels to buccal face massages. While injectables and cosmetic procedures can offer instant results, many people are turning to non-invasive alternatives that enhance their natural beauty. If you’re looking for a treatment that promotes sculpting, relaxation and skin rejuvenation without needles or downtime, then a buccal massage should be on your radar.


“Buccal massages really make a great difference in releasing tension a...
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How Ruth E. Carter Used Fashion to Channel Black Spirituality in Sinners - 21Ninety

“Sinners” marks director Ryan Coogler’s first foray into the horror genre. The film stars Michael B. Jordan as twin brothers who return to their Mississippi hometown, only to be met with a chilling fate.


Spoiler alert: If you haven’t seen the film, you might want to pause here. But if you have, you know “Sinners” offers more than just eerie suspense—it digs into something deeper.


Beyond its thriller elements, the movie is grounded in cultural and historical realism. Specifically, “Sinners”...
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Here Are the Must-Have Shoes for Spring 2025 - 21Ninety

The spring season brings a fresh perspective, including a reset for your closet. If you’re ready to be out with the old and in with the new style, adding a new shoe to your wardrobe is the best choice. From nostalgic-looking boxer sneakers to minimalist quiet luxury loafers, 2025 spring shoe trends are all about finding things that enhance your personal style.


This season’s lineup isn’t just stylish. It’s versatile, expressive, and meant to move with you. Whether you’re heading to brunch, run...
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How birthFUND is Celebrating One Year and Black Maternal Health Week - 21Ninety

As a 25-year-old woman with no children, I never thought I had a place in the conversation around maternal health care. I’ve always envisioned becoming a mother someday—but in the abstract. I figured it would happen after I found the right partner (or not) and landed a stable job. In my mind, parenthood was just another task on the long list of things to do in adulthood.


But attending the birthFUND x The Bump’s Black Maternal Health Week event shifted my mindset. I realized that, especially a...
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Black Women Weigh-in on Erykah Badu's Billboard Women in Music Outfit - 21Ninety

Erykah Badu is no stranger to campy outfits, her latest on Saturday at the Billboard Women in Music 2025. For the occasion, when she received the coveted Icon Award, Badu wore an exaggerated, sculpture-like look. As a soulful fashion icon, Badu knows how to draw a crowd around her voice and thought-provoking looks. This latest one has sparked much conversation on social media.


Conceptualized by the singer and created and engineered by Myah Hasbany, the textured flesh-toned ensemble features l...
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Steal Meghan Markle’s Style With These Black-Owned Fashion Brands - 21Ninety

Meghan Markle continues to navigate the world of entertainment with grace and style. The Duchess of Sussex took to Instagram earlier this March to share a curated “shop my” link with her favorite fashion and beauty items. The news comes soon after Markle’s return to the social media platform after an almost 5-year hiatus. 


Under her new username @meghan, the socialite shared her “shop my” link which is separated into three categories: my closet, beauty, and the wedding edit. Markle even links...
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Are You in Limerence? Here’s How to Tell—And Break Free - 21Ninety

Daydreaming about your future wedding, doodling someone’s name in your notebook, and making googly eyes at a person is totally normal. At first glance, all of these practices define a healthy, harmless crush. However, there’s are times when those feeling becomes borderline unhealthy. This transition is best described as limerence. Although a slight change, being in a state of limerence is an unhealthy relationship tendency. 


Joining the ranks of trending relationship concepts like the ‘let th...
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Whether You're a Bride or Guest, Here's What to Wear to a Bridal Shower - 21Ninety

Bridal shower festivities are just as memorable and exciting as the wedding itself. These events usually bring together family and friends to celebrate the bride. If you’re invited to this pre-wedding event, then it’s important you wear the right outfit. Although your options are ultimately based on the theme and specific invite with the bride’s instructions included, there are some unspoken rules to follow.  


Generally, you should stick with subtle, yet pretty shades when dressing for a brid...
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Headed to Pilates Class? Here’s Inspiration on What to Wear - 21Ninety

Pilates continues to trend as the season’s hottest workout experience. From the reformer machine to the mat, several people are claiming the fitness technique helped them reach their optimal fitness goals. If you’re a certified pilates princess or attending a class for the first time, then you need the right outfit. Pilates involves lots of moving and stretching, so it’s important to wear the right clothes. 


Pilates is all about toning and strengthening your body. Working with specific muscle...
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What Happened to Juju Watkins? Everything to Know about Her Injury - 21Ninety

Juju Watkins, the standout freshman guard for USC’s women’s basketball team, has been a powerhouse throughout March Madness. But on Monday night, a knee injury sidelined the 19-year-old star and raised questions about how it could impact the Trojans’ championship hopes.


Averaging 24.6 points, 7.0 rebounds and 3.5 assists per game, Watkins has quickly become one of the most dominant players in college basketball. While she’s no stranger to the spotlight, this injury has sparked new conversatio...
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Want to Become a Straight Natural? Try These 5 Products - 21Ninety

The natural hair community and its hairstyles part of the category continue to expand. However, regardless of the style, maintaining your hair takes time. There has been a rise of straight naturals in the hair community, as a way to protect your hair without the extremely long styling times.


A straight natural refers to those who wear their hair straight al the time. They incorporate heat without a perm consistently to keep their hair in a straight state.


If you’re ready to achieve a stra...
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Is The Frontal Lobe Theory Real? Content Creator Awa Cham Weighs In - 21Ninety

The concept of self-improvement and better dating practices is more popular than ever. Self-proclaimed dating coaches, unsolicited dating advice videos and books about dating are readily available for Black women, even when they aren’t seeking it. This content is often judgmental, unrealistic and overwhelming. However, one popular theory may offer some insight into dating and self-development that comes from none other than you. 


The frontal lobe development theory suggests that once you turn...
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10 Wedding Guest Outfits That Will Wow - 21Ninety

Weddings are one of the greatest invitations to receive. From the ceremony to the overall celebration of love, weddings are fun. The pious event includes culturally specific rules, including a dress code. It’s important to find a stylish and appropriate outfit for the big occasion. 


Ultimately, what you should wear to a wedding depends on the couple. Some weddings require lax attire, while others require you to go all out. Generally, modern weddings require guests to dress up in their best, f...
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